History

Adult Swim began as a "spin-off" programming block of Cartoon Network, premiering on September 2, 2001 with the airing of the Director's Cut episode of Home Movies. It originally aired Sunday night with reruns on Thursdays. The name comes from a phrase used by public swimming pools to label designated times when children are restricted from using the facilities in favor of adults; "adult swim". On March 28, 2005, Atlanta-based Turner Broadcasting split Adult Swim from Cartoon Network so Nielsen Media Research could treat it as a separate channel for ratings purposes.[2] The first anime broadcast on Adult Swim was Cowboy Bebop. Other early shows included Aqua Teen Hunger Force, Brak Show and a revival of The WB's Mission Hill. The network is programmed by Williams Street Studios, a division of Turner Broadcast Network, which has created Toonami and Miguzi. It plays American animated series and shorts geared towards adults. They also play a wide variety of Japanese anime series, OVAs, and movies. Promotions for Adult Swim are targeted towards the college age and those in their twenties and thirties, constituting the majority of their viewers. According to a September 1, 2004 article in Promo magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms Source: Wikipedia.org